When I write a description for a paysite, the first page I hit is the join page. If I am lucky I can write most of the description right from the join page. Unfortunately, most of the time I end up spending more time than I want going through the site’s tour.
Why do I hit the join page when I want to write a description? Simple. A good join page summarizes the key features of the site, thus making it easy to write a description. A good join page should contain the following two elements;
Let’s look at a good join form. Here is one from Pride Mov. It has all the elements of a good join form. It is obvious to the surfer that their credit card is safe. 100% discreet, 100% secure, 24/7 support. It doesn’t get any better than that. From the join page a surfer can assume the following about the site; daily updates, 100% gay dvd movies (no filler content), full length dvds, download and own (no DRM), no pay per view (ends confusion with the VOD model), 511 dvds. What more does a surfer need to know?
Why is information like this important on a join form if you have it all on your tour? Simple. We can only make one assumption about any surfer that is on your join page, and that assumption is he is on our join page. We have no idea how he got there or what he saw on his way. Never assume he went through your whole tour and read every feature of your site. Most don’t actually. The join page is you one last shot at getting him to pull out his card and hit the submit button. It’s also the page that may determine if I will take the time to write a description of a site and market it.
5 Responses
gaystoryman
October 5th, 2007 at 3:28 am
1Excellent advice, and it is also applicable for more than just a join page, but also some upsell pages, such as VOD. The consumer isn’t stupid, they have concerns, and you are 100% right, they need to be assured of things.
Making the Sale. | nobullwebmastering.com
October 5th, 2007 at 3:39 am
2[…] Was reading an interesting article over at Gay Webmastering. It really is a good concise article on how to properly make use of the ‘join page‘. It has been a long time since I had a paysite, and I have forgotten some of the key elements. This article helped remind me of some of them, and the points he makes are applicable not just on your join page, but elsewhere as well. Such as a Video on Demand page. Why is information like this important on a join form if you have it all on your tour? Simple. We can only make one assumption about any surfer that is on your join page, and that assumption is he is on our join page. We have no idea how he got there or what he saw on his way. (source - gaywebmastering) […]
Porn Master
October 5th, 2007 at 1:23 pm
3You would be shocked at how many “bad” join pages I see. Some however still convert well. But I wonder if they would convert any better if the join page was better.
gaystoryman
October 5th, 2007 at 1:40 pm
4More than likely they would, but I think it is part of the hype for online marketing… you know the line ‘put the pages up and forget them, because they make money while you do other stuff’ typical result is people don’t monitor things, don’t tinker enough because they are under the impression it isn’t necessary.
Many forget, this is a business, like any other. You have to keep changing, adding, to stay in the game.
Porn Master
October 7th, 2007 at 12:08 am
5When I was running paysites I was constantly tweaking my join page. Both the page that was on my server and the CCbill page on their end. Eventually I was able to increase my conversion w/o changing the tour. I also got my clicks to join page to submit ratio up as well. Well worth the effort imho.
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