I learned the hard way one day. While on vacation I got emails from all the AVS companies that I was promoting that I could no longer use certain words like “age verification” and “sites” on my AVS sites. To say the least, it was not a pleasant experience changing text on all my AVS sites.

I now use php includes for the text on my AVS sites. This allows me to change it if another change also comes down from Visa. It also gives me some flexibility to change my sales text and keep it fresh.

With pending 2257 regulations that may require US webmasters to have the actual custodian of records listed on a web page with sexually explicit content, I am now using a php include on that as well. If the time ever comes, I will make one change to my text and it will be spread across all my sites.

In case you need an example of how to use a php include, you can find one here.